“Content analysis is a summarizing, quantitative analysis of messages . . .” Krippendorff, K., & Bock, M. (2008). The Content Analysis Reader. Thousand Oaks, CA: Sage.
While “culture” will be discussed throughout the quarter, our content analyses focus how tribes and casinos are creating a “virtual marae, where language, customs, and relationships maintenance are being practiced” in a virtual space. This method of research is one way to quickly become familiar with a certain object of study. Here is the handout from the research lecture that outlines the content analysis process. And here is the coding sheet to use in your tribal casino study.